Premium B2B Wholesale
Marketplace
Product Designer · UI/UX · Technical Coordinator & Operations
Data Visualization · Video Editor
B2B Saas Wholesale Marketplace
BORN streamlines workflows for professional brands and buyers working across various industries, from fashion to wellness and food & beverage.
As part of the Design team, Onboarding team & Operations, I contributed to product development
and success by streamlining platform processes and connecting various segments to create a unified, efficient system achieving over $2M+ ARR, onboarding +250K brands/buyers and ingesting +500k products. I managed operational flows and integrations while optimizing customer experiences and ensuring customer satisfaction. Additionally, I contributed to video editing and product storytelling, designed platform demos and decks that secured significant partnerships, and leveraged data visualization to drive innovation and growth.
Product taxonomy / dataset / ingestion forms
Help Center / Chat / Product Tours / Email Automation
Platform CRM basis set up & integration
Customer onboarding forms & surveys
Main Tasks
Platform operational flow
User flow & journey
Demos & decks design
Video Editing
Designing a frictionless buying experience
B2B buyers face challenges with outdated e-commerce platforms that hinder engagement and limit product exploration. To overcome this, a user-friendly platform blending B2C and D2C experiences is essential, offering an engaging discovery process, product saving and sharing, and seamless collaboration features to foster business relationships.
BORN platform was designed to enhance the B2B e-commerce experience where product is the hero, featuring personalized product recommendations, collaborative product lists, and streamlined order placements, fostering seamless buyer-seller communication.
Great stories sell
great products.
BRAND PROFILE
ACTIONABLE INSIGHTS
Discover trending & popular products.
PRODUCT PREVIEWS
Promote products to buyers
User-centered design for an assisted product discovery
In order to enhance the customer experience, all users have been equipped with assistive features designed to support them throughout their entire journey. These features facilitated seamless platform navigation and the discovery of newly released components.
I was personally responsible for various aspects of the customer support process, including user behavior mapping, identification of specific user needs, analysis of user interactions, and the overall experience assessment. Ultimately, I contributed to the development of supportive features such as on-platform product tours, that helped educate customers and announce new feature releases.
Where product is the hero, a seamless buying & selling experience is a must
Enhanced Product Discovery
Connect with Business Network
Order Management
Checkout & Financing
THE BUYER JOURNEY
THE BRAND JOURNEY
Product Catalog Management
Product Showcase & Promotion
Insights & Real-Time Reporting
Order Management & Payments
A design-led vision: decks, demos & marketing materials
My role involved designing presentations, demos, and collateral materials to communicate the platform's exclusive environment and features to partners. These designs, complemented by platform demos and prototypes, generated an immersive and cohesive experience, effectively showcasing the product's unique look and feel.
